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Pepper Content raises $4.2 million in funding round led by Lightspeed India

Saransh Pandey

Intern
  • October 14, 2020
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    Pepper Content the company aims to build virtual content teams for any company globally, by providing them a product that simplifies content operations and gives the customer the ability to strategize, create, distribute and manage all their content

Pepper Content, a content marketplace start-up announced that it has raised $4.2 million in a Series A funding round led by Lightspeed India. The company in its statement said that the startup will use the fresh funding to enter into new content categories such as video and audio, expand globally into countries like Southeast Asia while continuing to scale up its current product for customers and creators alike. 

This funding round was led by Lightspeed India and many leading angels investors such as Gaurav Munjal of Unacademy, Miten Sampat, ex-Times Internet, Akhil Paul of Caparo Group, and Dilip Khandelwal, Ex-MD, SAP Labs India among others. 

Pepper Content Co-founder, and CEO Anirudh Singla, Commenting said that the company aims at providing companies a product that simplifies content operations which will, in turn, build virtual content teams for any company globally, and also at the same time gives the customer the ability to strategize, create, distribute and manage all their content projects at one place. 

Lightspeed India Partner Dev Khare also explained the Pepper Content’s vision, by saying that Pepper Content is trying to use its market platform to enable any company around the world to source content on-demand, with high quality, and at scale. He further stated that today every company is associated with software and content. 

Pepper Content which was launched in October 2017, said it helps the creators to make use of their strengths in the best manner, by helping them connect and collaborate with businesses looking to solve their content marketing needs flexibly. Over one lakh content piece has been created by the company’s curated creators, through its platform which has helped it in earning more than $400,000 in creator fees in the first two years. 

At present, Pepper Content is working with over 400 customers, and its current customers include e-commerce platforms like Amazon and Swiggy; financial services, and insurance companies like Max Bupa, Paytm, and Edelweiss; healthcare providers such as Apollo Hospitals; software firms such as Adobe and Cerner. 

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